Once we had chosen our artist, we turned to social networking sites such as Facebook and Myspace, to see if there was anyone we knew that created this type of music. This is where we came across our artist, a friend of Sam Gillard, Kaneo Rees. We spent some time studying and looking inot our artists music, before we wrote him an email via facebook asking to use his music. Facebook also enabled us to be able to gain a clearer understanding of the audience Kaneo has, and without this technology we would not have known for sure what kind of people we were trying to appeal to.
We then used youtube to look into other media texts from the r&b genre, and studied the style in which thy were portrayed. This helped us get a clearer understanding of what we needed to include in order for it to be successful.
Once we had done this we chose a song from our artist, and played it over and over, in order to generate a selection of words we felt could be associated with it, whilst it was playing. We then applied our ideas more creatively in the form of a 'Wordle.' Whilst we progressed with our planning and research, we used blogger to make a progressive log, in order to capture all our ideas.
Without these forms of digital technology, it would have been very difficult to construct the efficient amount of research necessary.
Once we had enough resarch to be able to begin planning and constructing our video, we used a HD camera for the first time of many to capture pictures of each section of our storyboard and turn it into an animatic. By playing the animatic alongside the track we had chosen, it helped us to generate an initial basic idea of what each section of our video would look like.
We then filmed our clips with a Hd camera. The Hd aspect of the camera made the quality of the footage a lot better, and a lot more defined.
To construct and modify our video we uploaded the footage onto final cut pro, where we cut and edited our clips to fit alongside the track. We used transitions such as fade and cross dissolve to make our video flow better, and become more fluent and professional looking. These transitions also acted as a means to switch between the past and present.
Throughout both the planning and the construction of our video we used Blogger to create a detailed log of our steps. This helped us to keep up-to-date with what we had to do next, as well as being given an easy way of electronically logging our progress.
Without access to all these kinds of software, it would have been very difficult to be as creative and add such a professional looking finish to our video, which acquires to all the normal conventions of a music video.
