Evaluation

Q1-In what ways does your media product use, develop or challenge the forms and conventions of real media texts?

Theory and concepts related to the form and conventions of music video

· Stephen Hill article from the Media Magazine-‘How Video didn’t kill the Radio star’

· Andrew Goodwin’s features of the music video from ‘Dancing in the Distraction Factory’

· Post-modernism-the idea that everything is borrowed

· Intertextuality

· Genre-does this concept apply to music video anyway?!

· Pastiche

· Parody

· Industry conventions-any rules for a first video? Video as marketing device.

· Impact of the DIY aesthetic and ‘YouTube culture’ on the form

· Relevant print terms for the ancillary texts

Q2- How effective is the combination of your main product and ancillary texts?

· Textual analysis and deconstruction of your products to demonstrate their effectiveness-what you did to ensure an effective combination?

· Demonstrate you understand why this combination has to be effective-launching a promo package/new artist into the market/audience identification/representation of the artist to an audience

Q3-What have you learned from your audience feedback?

· Analyse responses in detail-what is the feedback from the target audience you identified in your research and planning?

· Are the responses different outside of the target audience?

· Does audience preference for a particular style of music affect their appreciation of your video?

· How significant is your audience feedback? Do you agree with the comments or not? Justify your answers

· Does the feedback reveal anything about differences in gender/age?

· What are the factors that make a great music video in audiences’ eyes?

Q4-How did you use new media technologies in the construction and research, planning and evaluation stages?

· No theory as such for this one but consider the key concepts for Section 1A of the exam e.g. creativity/technology/use of conventions from real media texts

· Describe what you used and the role it played in all stages-could you have been as creative without the technology?Were their conventions of the form that you couldn’t create because of the technology we are limited to in college?

· What things were made easier because of technology? Was anything more difficult?

· Summary of the ways in which technology is affecting your media practice