It is very important for a music video to stand out and be noticed by the target audience in order to encourage a success. A music video acts as a platform to advertise and promote the artist/group as well as the song.
Therefore it is vital that the video itself and magazine advert reflect the cd cover, for easy recognition by the audience.
Someone may enjoy a music video which encourages them to then buy the single or album, and will expect it to be easily accessible, rather than it meaning they will have to go out of their way to find it.
The cd cover should share some kind of attributes recognizable by the audience to the music video and any other advertisement, and something that connects the two things together.
This is even more important for new artists as it creates a type of identification for them that the audience can relate to and establish is unique to them. An even stronger link must be made between the product and its advertisement in order to encourage the necessary sales to promote the new artist and get them noticed.
For example, the cd cover for james blunts' you're beautiful, shares a likeness to the video.
Therefore it is vital that the video itself and magazine advert reflect the cd cover, for easy recognition by the audience.
Someone may enjoy a music video which encourages them to then buy the single or album, and will expect it to be easily accessible, rather than it meaning they will have to go out of their way to find it.
The cd cover should share some kind of attributes recognizable by the audience to the music video and any other advertisement, and something that connects the two things together.
This is even more important for new artists as it creates a type of identification for them that the audience can relate to and establish is unique to them. An even stronger link must be made between the product and its advertisement in order to encourage the necessary sales to promote the new artist and get them noticed.
For example, the cd cover for james blunts' you're beautiful, shares a likeness to the video.
A very direct link is shown between the two media texts and this makes it easier for the audience to make a connection between the two. It appears that the image on the front cover of the cd is a screen grab of part of the video.
This is also the case with our front and back cd covers.
Back cover
Front cover
Our magazine advert also shares the same recurring image as the front cover of the album - a screen shot from the video. This is so the audience can establish a link between the two, and when they see the advert, they can go into a shop easily and recognize the album from the magazine advert. This established connection, in the real record industry, would help to boost sales as the consumer would want the cd to bee easily accessible to them, and may not bother if it was difficult to recognize or find.
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