Buzz videos.

Our artist is one to use new technologies, these include YouTube. He creates 'videos' that he posted on his personal channel: http://www.youtube.com/user/ItzKaneo

These videos are just the audio with a little animation of the title and artist but are only there to be another way to listen to his music and spread the word of it. Simple and effective. These are whats known as 'Buzz videos'.